Could very well be a case of 'be careful what you wish for'? Setanta sucks big style, always has done and, in what is looking like an increasingly limited future, probably always will do. It continues to appear very analogue in a digital age and if it sinks under the financial burden of ripping a piece of Premiership football away from Murdoch, well so be it. I couldn't care less, could I? Well, maybe. Reports suggest that ESPN may pick up the Premiership contract and if this happens, unless they are going to make every game pay-per-view, whatever channel they put it on is likely to be bundled with ESPN America and I am still going to end up subsidising the Premiership. Maybe BT Vision will step in and take it off satellite all together? I could live with that!
Ultimately, if it is curtains for Setanta, there won't be too many tears shed by the subscribers I suspect which is damnation enough when you consider that they were trying to break the Murdoch hegemony in sports broadcasting and were still unable to garner any affection from their viewers.
